Mission First · AAiMM to Win
Mission First is a 44 Day leadership and human optimization program built on neuroscience and flow state psychology. We help individuals and teams see the patterns driving their results, get clear on their mission, and rewire for new outcomes.
New You, New Aim, New Outcome.
Trusted by leaders, teams, and world class performers
SalesforceCharles SchwabBancolombiaUniversal EntertainmentNovak DjokovicJamie Foxx
Keynote speaker at Masters of Scale, speaking on flow to 900 founders of unicorn companies
Two Programs
Both programs follow the same proven structure. Each cohort is built around the people in it.
Organizations and Teams
For companies, leadership teams, professional sports teams, and executive peer groups such as YPO and EO forums.
Individuals
For founders, executives, athletes, and anyone ready for their next chapter, in a small cohort of committed people.
Why Results Stall
Past experiences shape the nervous system. They set the beliefs and habits that decide how you think, feel, and act. That program runs quietly in the background and produces your results.
When the program stays the same, the results stay the same. Mission First helps you see the program clearly, choose what you want to create next, and train the nervous system to support it.
How the Program Works
01
Map the beliefs, habits, and nervous system patterns producing your results today.
02
Use flow state training to quiet the mind and get clear on your gifts, your purpose, and what you want to create.
03
Train new responses with the I-AAiMM™ Method, set clear goals and KPIs, and live them every day.
What Is Included
A personal assessment and review so you begin with a clear, focused starting point.
Two hours each week with your cohort to learn, practice, and apply the work.
A 45 minute session each week with a trained Mission First coach.
Partners who keep you honest, supported, and moving between sessions.
The Science
The brain changes through repeated experience. Mission First uses that principle with precision. We work with the nervous system, the subconscious, and flow states so new patterns become your natural way of operating.
At the center is the I-AAiMM™ Method, a system created by Mike J. Rosenfeld after more than 25 years with elite athletes, entertainers, and Fortune 500 leaders.
Repetition builds new pathways in the brain.
A regulated body makes clear decisions.
Focus, creativity, and performance at their peak.
Clear goals and KPIs show what changed.
About Us
Mike J. Rosenfeld is a neuroscientist, flow state psychology specialist, and human performance expert. He has advised Salesforce, Charles Schwab, Novak Djokovic, and Jamie Foxx, and he created the I-AAiMM™ Method.
He leads Mission First with a team of coaches in strength, vitality, nutrition, and mindfulness, each trained in the method.
Meet the TeamTestimonials
“We were so impressed with the impact from the one on one leadership coaching that we contracted him for additional coaching with senior managers.”
“This work restores you to your true essence. The results are profound: more clarity, more wholeness, and a lasting sense of coming home to yourself.”
“I no longer have anxiety, I live with clarity and confidence and every aspect of my life has gotten better.”
How to Join
Entry is by application. Each step makes sure the program is the right fit for you or your team.
Now Enrolling Pilot Cohorts
Mission First is the culmination of Mike J. Rosenfeld's life's work. Start with a conversation about where you are and what you want to build next.