MF Experience
New Aim. New You. New Outcomes.
Mission First is a private experience for men who know there is another version of themselves ready to emerge, but understand that becoming him requires more than motivation, information, or another temporary high. Three weeks online. Four days together in Medellín, Colombia. Three weeks of integration at home.
“A calm, regulated nervous system is an unfair advantage.”Mike J. Rosenfeld
…to live authentically, healthy, happy, and in their power. When we live in our purpose, we grow. We change. We evolve. And as we evolve, we emerge and rise into something more. A new identity, and we get clear on what our next mission is. What once sustained us may no longer sustain us, and when we ignore that, we stay stuck in old cycles that breed depression, anxiety, helplessness, and a persistent lack of fulfillment.
Mission First exists to break that cycle. It locks men into their mission so they can feel their greatest power, live with passion and purpose, and contribute at their highest level, embodied as that new identity.
Purpose isn’t something to find. It’s to be yourself.
The mind lives in the past and the future. The heart beats now. Truth lives now. The only way to be inspired is to tune into what inspires you in this moment, and that will change throughout the course of a life. That’s not a flaw to fix; it’s how purpose actually works.
This is the difference between grinding and being locked in. Grinding comes from force, and force comes from scarcity. Being locked into your mission comes from excitement and abundance, and that is where power lives.
The proven philosophy that makes it work is the I-AAiMM Method. Built from the I-AAiMM foundation, we layer in proven Vitality protocols that include: detoxification, nutrition, supplementation, functional medicine, workouts, mobility, mindset, and peptide protocols to recalibrate, regenerate, optimize, and hone the mind and body.
Most people look outward, at what to work on, what to build, what to chase, without ever checking in on who is making that determination. Too often, it’s the old identity making the call. And that old identity is running on old belief systems, old blockages, and unresolved ailments held in the body.
The I-AAiMM™ Method is the trusted, results-tested process that reorders this: it releases and alchemizes the past, brings clarity to the now, and rewires the nervous system, in that order. It’s the mechanism behind every phase of the program, and it’s what allows Mission First to flip the order so that our proven and time-tested vitality protocols can be layered on top of a regulated, and optimized system.
From that grounded, vital state, a man reconnects to the truth that his purpose is to feel good and live authentically, with vitality, inspired in each moment, and only then does the real work of clarifying his mission begin.
Before a man can move forward, he gets clear on the old identity, how it was built, and what he is ready to release. The work runs on two tracks: a guided vitality protocol for physical detoxification, and a process for releasing old beliefs, traumas, and survival imprints.
With the old weight examined, a man reconnects with who he is now, falling in love with who he is, guided by the authentic whisper that reveals what is next based on his truth, passions, and meaningful calling.
The body and nervous system are rebuilt to match the new identity. Regenerate brings training, nutrition, and neuro-rewiring together during the four-day Experience in Medellín, Colombia, to give the clarity gained in Reconnect a physical foundation.
The final phase is about integrating everything once a man is home: the tools, the new identity, and the mission on point. Every step from here is run through that lens. This is embodiment and ultimate mastery.
The I-AAiMM™ Method runs through all four phases as the core, proven engine: release and alchemize the past, gain clarity in the now, and rewire the nervous system.
Every adventure is a symbol of human transformation. Use it as your inspiration and activation.
Nothing is compressed into a single retreat weekend. The structure itself is designed to install the I-AAiMM™ Method, and the four phases it carries, into a man’s daily life, not just introduce them for four days and hope they stick.
Clarity on belief systems, programs, and habits, and on the nervous system, before release work begins: training, detox, supplement, functional-medicine, and nootropic protocols, practicing I-AAiMM, not just learning it. By the time the group arrives in person, they already know each other’s names, stories, and starting points. The brotherhood begins before the plane ever lands.
Carries a man from finishing Release into Reconnect and Regenerate through workshops, team-building, and food and environment as part of the protocol. By the end of the four days, the goal isn’t inspiration, it’s muscle memory.
The final three weeks are where the real test happens. This phase is called Rise, and it’s about integration, embodiment, and ultimate mastery: turning weeks of release, reconnection, and regeneration into something that holds under the weight of a normal week. Each man goes home with the tools, the new identity, and the mission on point. The brotherhood built together doesn’t end at the airport. Mission First isn’t finished when the experience is over. It’s finished when a man is living from his mission in his actual life, training I-AAiMM every day, creating space for his vitality practices (workouts, supplements, nootropics, proper nutrition, better sleep, life balance) every day.
You leave with the ability to regulate your nervous system, clear old programs, and operate from your new identity, not your past. You have tools to master your mind, emotions, and energy in any environment.
You return with clarity, strength, discipline, and a personal vitality operating system. You no longer rely on motivation or external circumstances, you can create focus, energy, and momentum on demand.
You don’t walk this path alone. You leave with brothers who know your mission, challenge you to rise, and have your back for the long haul.
When aligned men commit to a common standard, the impact multiplies. You become part of a movement that raises the level of everyone in it, creating purpose, impact, and legacy.
From self-mastery to collective coherence, something greater emerges: legacy, contribution, and a mission that outlives you. You don’t just change your life. You change the world.
These are the areas the Experience is designed to develop. Individual results vary and are not guaranteed.
Mike has operated inside the highest-pressure environments human performance produces. Professional sports locker rooms. Founder war rooms. C-suite boardrooms. Elite team training facilities. His clients have included world-champion athletes, Grammy-winning artists, Fortune 500 executives, and the leadership teams of companies scaling through critical inflection points.
He has delivered keynotes to more than 700 unicorn founders at the Masters of Scale Conference, built curriculum for organizations shaping global leadership development, and founded Youth Expressions, a youth development organization that became a national best-practice model.
This work has never been about motivation or inspiration. It has always been about one thing: sustainable, measurable human execution at the edge of what people believe is possible.
Lee grew up a competitive hockey player and studied fitness and nutrition at Humber College before running his own training facility in Toronto for twelve years. He trained for years under Charles Poliquin, Bob Proctor, and Joe Dispenza, spent close to two decades in Kung Fu, Jiu Jitsu, kickboxing, Muay Thai, and Ninjitsu, and has led breathwork experiences around the world.
A life-long student of activating and optimizing human potential, energy alignment, with more than 30 years personal growth experience, he combines science, technology, quantum physics and all aspects of vitality, including training, nutrition, supplementation, peptides, nootropics and detoxification to help you optimize your identity.
Lee’s personal and coaching journey to total vitality is what he brings into the room.
Justin Reich, strength and mindfulness coach. Mentored under Tim Grover, Charles Poliquin, Matt Fury, Stephane Cazeault, Greg Peterson, and Jon Sicora, he built a rare scope of practice across strength coaching, mindset, functional medicine, self-image psychology, and hormone optimization.
Having climbed his own personal mountains, he now helps men harmonize that strength in body, mind, and relationships, especially with the women in their lives. His own family, still unified even though he and his son’s mother aren’t together, stands as living proof.
5 days to remember what you are.
Medellín, Colombia
Not a vacation. Not a retreat. A modern rite of passage, distinct from the MF Experience above.
You won’t come back the same, because you’re not supposed to.
More information coming soon. Spots will be limited. Pre-register to be the first to know.
Pre-registerMission First was built for you. We work from the inside out: releasing the old identity, reconnecting to what is true now, regenerating the mind and body, and returning home to embody it.
This is where self-mastery becomes independence. Independence becomes interdependence. Interdependence creates collective coherence. From that coherence comes emergence: a man clear on who he is, what matters now, and the mission he is here to execute.
Limited spaces available
Admission is by application only. Tell us where you are now and what you’re building toward.
Apply for the Experience Three weeks online. Four days in Medellín. Three weeks of integration.